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The foundation has set aside $9 million for 2020 that will be split between three initiatives: promoting youth education, combating youth homelessness, and fighting hunger. The Chick-fil-A Foundation will instead take “a more focused giving approach,” Chick-fil-A announced in a Monday press release. The fast-food chain is changing its charitable giving approach in 2020 - and says, in an oblique way, that it will no longer donate to such organizations. How often can a phrase go from a genuine expression of loving support (as in, “The thing you’re doing will benefit you, friend”) to a subtle act of shade (“The thing you’re doing is tragically misguided, but I’m not going to say so”) with a simple change of intonation? “I love that for you” functions as a cultural bridge between millennial irony and Gen-Z sincerity-allowing everyone to take what they need and leave the rest.Chick-fil-A is arguably best known for three things: its juicy chicken sandwiches, its employees’ perpetually chipper attitudes, and its long history of donating to charities with anti-LGBTQ stances.īut one of those things seems to be changing next year. The thing that makes “I love that for you” great, though, is not its mainstream potential, but its versatility.
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“In five years, someone will be using ‘I love that for you’ to sell a sandwich.” “I can see some very non-gay brand marketing with it,” she predicts. Dommu notes how quickly the phrase has spread beyond Charles: “I hear people saying it now who would never watch his videos.” These days, when she catches herself saying “I love that for you” on the podcast she hosts, Out’s Outcast, she edits it out. Just as Charles has moved from star to scandal-maker, the phrase “love that for you” has curdled from earnest to sarcastic this shift is evidenced by an October Reductress headline reading, “Knock Your Proud Friend Down a Peg or Two by Declaring, ‘I Love That for You!’” In its sarcastic form, “I love that for you” is a prime example of what writer Myriam Gurba calls “the queer art of being mean,” but it’s an inherently versatile phrase, one that’s as easy to employ sincerely as it is to toss off as an insult.Īt its heart, “I love that for you” is a queer internet catchphrase with with real-world legs like other online slang that has made its way IRL, it’s a signifier of someone who “gets it.” That is, for now, anyway the chances are good that the phrase could go mainstream, emblazoned across water bottles and workout tanks the world over.
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It’s a pet phrase of Mongeau’s in fact, if you’re so inclined, you can even watch her saying it for two minutes on a loop. “I love that for ” has spread from Charles throughout the YouTuber community it can be sincere praise of a friend’s outfit choice, or it can be used as a heightened form of “LOL” to express bemusement at the uncanny, like Tana Mongeau tweeting “I love that for us” when she and one of her followers tweeted the same joke about Donald Trump and Kim Kardashian’s May 2018 meeting. “Kind of like ‘love that,’ but generally means that you don’t actually care,” one user reports, making sure to hashtag #JamesCharles. The shortened version of the phrase has made its way onto official James Charles merchandise, and like any good neologism, it even commands its own UrbanDictionary page. “‘Love that’ can be expanded to ‘Love that for you’ or ‘Love that for me,’” Charles explains in his always-upbeat tone. A screenshot from James Charles’s YouTube channel.